R8 season is upon us in full swing. After initially teasing the single on Tidal earlier this week, Rihanna presents the full length video for her brand new single “American Oxygen“.
The powerful video, directed by The Uprising Creative, explores the struggles one may face, being an immigrant in the United States. All while perfectly encapsulating the daily contrast that various Americans face every single day. Featuring back and forth visuals of footage from Martin Luther King Jr, and the Ferguson riots, Rihanna herself belts out the lyrics with a star spangled banner acting as her backdrop.
Rihanna is never one to shy away from exploring heavy topics in her music and this is no exception. We hope this song and video resonates to her fans and the general public alike and that change is still inevitable.